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100,000+ visitors · Record sales ·
Regional press coverage.
Nijigen Expo was conceived as a large-scale anime, comic, and games (ACG) festival in Malaysia, intended to unify fandom culture, provide a stage for local & international artists, and strengthen Zensekai’s brandfootprint in Southeast Asia.Nijigen Expo was conceived as a large-scale anime, comic, and games (ACG) festival in Malaysia, intended to unify fandom culture, provide a stage for local & international artists, and strengthen Zensekai’s brand footprint in Southeast Asia.
Retail · 400m² flagship · Seasonal collabs ·
Sold-out menus.
To engage anime fans with a seasonal experience by transforming Doko-Koko Café into a My Hero Academia–themed café with exclusive menu and merch, thereby increasing footfall, brand visibility, and merchandise sales.
Have an idea, IP, or brand to share with the world? Let’s create cultural and commercial value — together.
Have an idea, IP, or brand to share with the world? Let’s create cultural and commercial value — together.
ADDRESS
12-02, 12,03, 12-3A & 12-05 Menara EcoWorld, Bukit Bintang City Centre, No. 2, Jalan Hang Tuah 55100 Kuala Lumpur
ADDRESS
12-02, 12,03, 12-3A & 12-05 Menara EcoWorld, Bukit Bintang City Centre, No. 2, Jalan Hang Tuah 55100 Kuala Lumpur
EMAIL CHANNELS
Partnership & Business Opportunities
bizdev@zensekai.asia
Event & Sales
sales@zensekai.asia
Career Opportunities
hr@zensekai.asia
Retail-Related Collaboration
retail@zensekai.asia
Other General Inquiries
general@zensekai.asia
EMAIL CHANNELS
Partnership & Business Opportunities
bizdev@zensekai.asia
Event & Sales
sales@zensekai.asia
Career Opportunities
hr@zensekai.asia
Retail-Related Collaboration
retail@zensekai.asia
Other General Inquiries
general@zensekai.asia
© Copyright 2025 by ZENSEKAI. All Rights Reserved.
The event is built around the concept of “nijigen” (2D / anime world as reality), offering an all-in-one ACG experience: cosplay, game booths, exhibits, meet & greets, merchandise, performances, and interactive fan zones.
Programming included international cosplayers, anisong concerts, artist alley, booth exhibitions, gaming competitions, and fan engagement zones.
Venue & dates: Held over 2 days (12–13 July 2025) at MVEC, KL.
Exhibitors & scale: Multiple booths, ACG vendors, international and local participants.
Operations: logistics, crowd management, programming schedule, backstage support, merchandise zones.
The café was decorated with U.A. High School motifs, character artwall, and themed plating. The menu featured “One For All Pasta,” “Explosion Cheese Ball,” “Half-Cold Half-Hot Udon,” plus themed desserts and drinks. Every drink came with a character coaster. A merch shop was adjacent.
Dates: 10 May to 6 July 2025
Location: Doko-Koko Café, LaLaport BBCC, KL
Operations: themed décor install, menu design, licensing coordination, merch logistics, staff training.
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