Our community isn’t just an audience, it’s the heartbeat of what we do.
Zensekai is built with and for fans. Every café visit, event, and collaboration is part of a larger cultural movement — one that connects people, grows friendships, and creates shared memories.
A COMMUNITY
BEYOND
COMMERCE
Zensekai is built with and for fans. Every café visit, event, and collaboration is part of a larger cultural movement — one that connects people, grows friendships, and creates shared memories.
A COMMUNITY
BEYOND
COMMERCE
Zensekai is built with and for fans. Every café visit, event, and collaboration is part of a larger cultural movement — one that connects people, grows friendships, and creates shared memories.
MEMBERSHIP – JIGEN PASS
Unlock Your
Zensekai
Jigen Pass is our official membership program, designed to reward fans across the entire Zensekai ecosystem.
Collect points & rewards
every time you shop, dine,
or attend events.
Access priority reservations
for limited events and café
takeovers.
Unlock exclusive merch,
menus, and hidden
experiences.
Enjoy cross-brand integration
— valid across Doko-Koko
Café, Goods, Space, and
partner activations.
At the core of Zensekai is a way of building — with trust, purpose, and community.
T.R.U.S.T.
Together, Reliable, United, Sincere, Thriving
We believe in openness, accountability, and building
01
P.A.C.T.
Passion, Action, Creativity, Teamwork
These are the daily principles that guide how we work
and how we play
02
At the core of Zensekai is a way of building — with trust, purpose, and community.
T.R.U.S.T.
Together, Reliable, United, Sincere, Thriving
We believe in openness, accountability, and building
01
P.A.C.T.
Passion, Action, Creativity, Teamwork
These are the daily principles that guide how we work
and how we play
02
This is the culture fans step into when they engage with Zensekai — a safe, inspiring space shaped by values that create belonging.
From café cosplay gatherings to collector meetups, our fans bring
COSPLAY & EVENTS
highlights from our themed events and competitions.
CAFÉ MOMENTS
birthdays, group hangouts, and themed menus enjoyed together.
COLLECTORS & CREATORS
fans showing their merch hauls, fan art, and custom builds.
From café cosplay gatherings to collector meetups, our fans bring
COSPLAY & EVENTS
highlights from our themed events and competitions.
CAFÉ MOMENTS
birthdays, group hangouts, and themed menus enjoyed together.
COLLECTORS & CREATORS
fans showing their merch hauls, fan art, and custom builds.
BE PART OF
THE STORY
Every fan is a creator, every visit a memory, every collaboration a new chapter. Join us in building Southeast Asia’s anime cultural economy — together.
To engage anime fans with a seasonal experience by transforming Doko-Koko Café into a My Hero Academia–themed café with exclusive menu and merch, thereby increasing footfall, brand visibility, and merchandise sales.
CONCEPT & PROGRAMMING
The café was decorated with U.A. High School motifs, character artwall, and themed plating. The menu featured “One For All Pasta,” “Explosion Cheese Ball,” “Half-Cold Half-Hot Udon,” plus themed desserts and drinks. Every drink came with a character coaster. A merch shop was adjacent.
Nijigen Expo was conceived as a large-scale anime, comic, and games (ACG) festival in Malaysia, intended to unify fandom culture, provide a stage for local & international artists, and strengthen Zensekai’s brand footprint in Southeast Asia. The goal included high attendance, strong exhibitor participation, and significant media & social reach.
CONCEPT & PROGRAMMING
The event is built around the concept of “nijigen” (2D / anime world as reality), offering an all-in-one ACG experience: cosplay, game booths, exhibits, meet & greets, merchandise, performances, and interactive fan zones.
Programming included international cosplayers, anisong concerts, artist alley, booth exhibitions, gaming competitions, and fan engagement zones.
EXECUTION
Venue & dates: Held over 2 days (12–13 July 2025) at MVEC, KL.
Exhibitors & scale: Multiple booths, ACG vendors, international and local participants.
Larger-scale event, retail, and competitive venues.
Book / Enquire
Positions Zensekai as not just a café group, but a multi-format ecosystem.
ZENSEKAI BRANDS
(OWN & OPERATED)
06
Bad Egg, KoBo7, MoXingDian
Creative lifestyle and art-driven concepts.
Learn More
Extend Zensekai beyond F&B into design, art, and cultural goods.
ZENSEKAI BRANDS
(OWN & OPERATED)
04
Doko-Koko Space
Multi-function event venue for signings, exhibitions, launches.
50–120 pax, AV support, flexible layouts.
Book the Space
A cultural stage for both fan gatherings and brand activations.
ZENSEKAI BRANDS
(OWN & OPERATED)
03
Doko-Koko Pickup
Quick-service stand for anime-inspired drinks & grab-and-go collabs.
Grab & Go
Expands reach of the Doko-Koko brand to everyday touchpoints.
ZENSEKAI BRANDS
(OWN & OPERATED)
02
Doko-Koko Goods
Official anime merchandise & collaborative goods store.
Shop Goods
A curated retail experience where fans can take culture home.
PARTNERED BRANDSP
(Co-Created)
02
Xu Mi Goods
Emotional merch & plushes; collaborative IP extension.
Explore Xu Mi
PARTNERED BRANDSP
(Co-Created)
04
Dimension Pop Town
A themed dining concept that blends anime storytelling with lifestyle retail.
Explore Pop Town
Pushes the “experience economy” forward.
ZENSEKAI BRANDS
(OWN & OPERATED)
05
Mori Mory Café
“Emotional desserts” — sweets as cultural storytelling.
Discover Mori Mory
A testbed for Zensekai’s FMCG vision.
ZENSEKAI BRANDS
(OWN & OPERATED)
01
Doko-Koko
Café
Malaysia’s largest anime café — immersive décor, themed menus, seasonal IP collaborations.
Visit the Café
A hub for fans to gather, dine, and celebrate fandom.
RETAIL
SUB
BRANDS
02
Doko-Koko Space
Multi-Purpose Event Hall
A flexible rental venue for popup events, brand launches, doujin gatherings, mini-exhibitions, and cosplay contests. Styled in ACG fashion and ideal for B2B collaborations.
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ZENSEKAI BRANDS
(OWN & OPERATED)
01
Doko-Koko Café
Malaysia’s largest anime café — immersive décor, themed menus, seasonal IP collaborations.
Visit the Café
A hub for fans to gather, dine, and celebrate fandom.