Designer art toys blending anime with urban culture.
Explore Null Set
PARTNERED BRANDSP
(Co-Created)
02
Xu Mi Goods
Emotional merch & plushes; collaborative IP extension.
Explore Xu Mi
PARTNERED BRANDSP
(Co-Created)
04
Dimension Pop Town
A themed dining concept that blends anime storytelling with lifestyle retail.
Explore Pop Town
Pushes the “experience economy” forward.
PARTNERED BRANDS
(CO-CREATED)
04
Kaadoya
Card game café & hub for competitive players.
Discover Kaadoya
Doko-Koko Café × My Hero Academia Collaboration
Retail / Pop-Up Collaboration
To engage anime fans with a seasonal experience by transforming Doko-Koko Café into a My Hero Academia–themed café with exclusive menu and merch, thereby increasing footfall, brand visibility, and merchandise sales.
CONCEPT & PROGRAMMING
The café was decorated with U.A. High School motifs, character artwall, and themed plating. The menu featured “One For All Pasta,” “Explosion Cheese Ball,” “Half-Cold Half-Hot Udon,” plus themed desserts and drinks. Every drink came with a character coaster. A merch shop was adjacent.
Nijigen Expo was conceived as a large-scale anime, comic, and games (ACG) festival in Malaysia, intended to unify fandom culture, provide a stage for local & international artists, and strengthen Zensekai’s brand footprint in Southeast Asia. The goal included high attendance, strong exhibitor participation, and significant media & social reach.
CONCEPT & PROGRAMMING
The event is built around the concept of “nijigen” (2D / anime world as reality), offering an all-in-one ACG experience: cosplay, game booths, exhibits, meet & greets, merchandise, performances, and interactive fan zones.
Programming included international cosplayers, anisong concerts, artist alley, booth exhibitions, gaming competitions, and fan engagement zones.
EXECUTION
Venue & dates: Held over 2 days (12–13 July 2025) at MVEC, KL.
Exhibitors & scale: Multiple booths, ACG vendors, international and local participants.
Malaysia’s largest anime café — immersive décor, themed menus, seasonal IP collaborations.
Visit the Café
A hub for fans to gather, dine, and celebrate fandom.
RETAIL
SUB
BRANDS
02
Doko-Koko Space
Multi-Purpose Event Hall
A flexible rental venue for popup events, brand launches, doujin gatherings, mini-exhibitions, and cosplay contests. Styled in ACG fashion and ideal for B2B collaborations.
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