At Zensekai, we believe the best ideas come alive when creativity meets trust. We work with global IPs, leading brands, and visionary creators to design immersive experiences, launch products, and bring culture to life. Every collaboration is built to engage fans, deliver measurable outcomes, and leave moments that last.
COLLABORATION
THAT MATTERS
At Zensekai, we believe the best ideas come alive when creativity meets trust. We work with global IPs, leading brands, and visionary creators to design immersive experiences, launch products, and bring culture to life. Every collaboration is built to engage fans, deliver measurable outcomes, and leave moments that last.
COLLABORATION
THAT MATTER
At Zensekai, we believe the best ideas come alive when creativity meets trust. We work with global IPs, leading brands, and visionary creators to design immersive experiences, launch products, and bring culture to life. Every collaboration is built to engage fans, deliver measurable outcomes, and leave moments that last.
Zensekai offers flexible models
to match different brand and
IP needs
IP Licensing & Merchandise
Bring your characters and worlds into fans’ everyday lives through curated retail and exclusive goods.
01
Pop-ups & Café Takeovers
Transform our Doko-Koko Café and spaces into immersive, themed destinations for fans to experience your brand up close.
02
Launch Events & Exhibitions
Stage unforgettable premieres, signings, and showcases in our venues — from product launches to cultural festivals.
03
Co-created Products & Campaigns
Partner with us to design original campaigns and limited-edition products that bridge fandom and lifestyle.
04
OUR APPROACH
SHARED
VALUE
We align with partners who value creativity, authenticity, and respect for fans.
MUTUAL
BENEFITS
We structure projects to drive commercial results — from footfall and sell-through to digital engagement.
LASTING
IMPRESSIONS
We design experiences that fans remember, capture, and share — building cultural and emotional value beyond the event.
SHARED VALUES
We align with partners who value creativity, authenticity, and respect for fans.
MUTUAL BENEFITS
We structure projects to drive commercial results — from footfall and sell-through to digital engagement.
LASTING IMPRESSIONS
We design experiences that fans remember, capture, and share — building cultural and emotional value beyond the event.
1 NIJIGEN EXPO
100k+ Visitors
Record sales ·
Regional press
coverage.
2 SEGA POP-UP AT DOKO-KOKO
StrongSocial Reach
Footfall surge
3 VTUBER × CAFÉ COLLABORATION
Sold-outMenus
& viral fan content
1 NIJIGEN EXPO
100k+Visitors
Record sales ·
Regional press
coverage.
2 SEGA POP-UP AT DOKO-KOKO
StrongSocial Reach
Footfall surge
3 VTUBER × CAFÉ COLLABORATION
Sold-outMenus
& viral fan content
1 NIJIGEN EXPO
100k+ Visitors
Record sales ·
Regional press
coverage.
2 SEGA POP-UP AT DOKO-KOKO
Strong Social Reach
Footfall surge
3 VTUBER × CAFÉ COLLABORATION
Sold-out Menus
& viral fan content
TESTIMONIALS
Joined Nijigen Expo as the main sponsors, Mim Ba has assisted us to build ACG related
campaigns and products for
better brand recognition in ACG
events.
In2it
With 2 times of being title
sponsors in Nijigen, our social
media pages has always been
swamped by Nijigen go-ers
and now Vida has become
widely available in various
supermarkets.
Vida
First time joining event as a sponsor and the team has
assisted us wholeheartedly to
make it a success one.
Wego
LET’S BUILD
TOGETHER
Have an idea, IP, or brand to share with the world? Let’s create cultural and commercial value — together.
To engage anime fans with a seasonal experience by transforming Doko-Koko Café into a My Hero Academia–themed café with exclusive menu and merch, thereby increasing footfall, brand visibility, and merchandise sales.
CONCEPT & PROGRAMMING
The café was decorated with U.A. High School motifs, character artwall, and themed plating. The menu featured “One For All Pasta,” “Explosion Cheese Ball,” “Half-Cold Half-Hot Udon,” plus themed desserts and drinks. Every drink came with a character coaster. A merch shop was adjacent.
Nijigen Expo was conceived as a large-scale anime, comic, and games (ACG) festival in Malaysia, intended to unify fandom culture, provide a stage for local & international artists, and strengthen Zensekai’s brand footprint in Southeast Asia. The goal included high attendance, strong exhibitor participation, and significant media & social reach.
CONCEPT & PROGRAMMING
The event is built around the concept of “nijigen” (2D / anime world as reality), offering an all-in-one ACG experience: cosplay, game booths, exhibits, meet & greets, merchandise, performances, and interactive fan zones.
Programming included international cosplayers, anisong concerts, artist alley, booth exhibitions, gaming competitions, and fan engagement zones.
EXECUTION
Venue & dates: Held over 2 days (12–13 July 2025) at MVEC, KL.
Exhibitors & scale: Multiple booths, ACG vendors, international and local participants.
Larger-scale event, retail, and competitive venues.
Book / Enquire
Positions Zensekai as not just a café group, but a multi-format ecosystem.
ZENSEKAI BRANDS
(OWN & OPERATED)
06
Bad Egg, KoBo7, MoXingDian
Creative lifestyle and art-driven concepts.
Learn More
Extend Zensekai beyond F&B into design, art, and cultural goods.
ZENSEKAI BRANDS
(OWN & OPERATED)
04
Doko-Koko Space
Multi-function event venue for signings, exhibitions, launches.
50–120 pax, AV support, flexible layouts.
Book the Space
A cultural stage for both fan gatherings and brand activations.
ZENSEKAI BRANDS
(OWN & OPERATED)
03
Doko-Koko Pickup
Quick-service stand for anime-inspired drinks & grab-and-go collabs.
Grab & Go
Expands reach of the Doko-Koko brand to everyday touchpoints.
ZENSEKAI BRANDS
(OWN & OPERATED)
02
Doko-Koko Goods
Official anime merchandise & collaborative goods store.
Shop Goods
A curated retail experience where fans can take culture home.
PARTNERED BRANDSP
(Co-Created)
02
Xu Mi Goods
Emotional merch & plushes; collaborative IP extension.
Explore Xu Mi
PARTNERED BRANDSP
(Co-Created)
04
Dimension Pop Town
A themed dining concept that blends anime storytelling with lifestyle retail.
Explore Pop Town
Pushes the “experience economy” forward.
ZENSEKAI BRANDS
(OWN & OPERATED)
05
Mori Mory Café
“Emotional desserts” — sweets as cultural storytelling.
Discover Mori Mory
A testbed for Zensekai’s FMCG vision.
ZENSEKAI BRANDS
(OWN & OPERATED)
01
Doko-Koko
Café
Malaysia’s largest anime café — immersive décor, themed menus, seasonal IP collaborations.
Visit the Café
A hub for fans to gather, dine, and celebrate fandom.
RETAIL
SUB
BRANDS
02
Doko-Koko Space
Multi-Purpose Event Hall
A flexible rental venue for popup events, brand launches, doujin gatherings, mini-exhibitions, and cosplay contests. Styled in ACG fashion and ideal for B2B collaborations.
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ZENSEKAI BRANDS
(OWN & OPERATED)
01
Doko-Koko Café
Malaysia’s largest anime café — immersive décor, themed menus, seasonal IP collaborations.
Visit the Café
A hub for fans to gather, dine, and celebrate fandom.