VISION
MISSION
Maximize cultural & commercial value.
Provide systematic operations & sustainable partnerships.
Offer a space of belonging and emotional value.
Create meaningful places to live, connect, and create.
VISION
MSSION
Maximize cultural & commercial value.
Offer a space of belonging and emotional value.
Provide systematic operations & sustainable partnerships.
Create meaningful places to live, connect, and create.
道(Dao)
Give First —诚(Cheng)
Build with Heart —义(Yi)
Stay True — we hold to purpose, not just profit.信(Xin)
Lasting Name — we create work worthy of the Zensekai name, leaving cultural value beyond today.
01
02
03
道(Dao)
Give First — value lies in helping people win before we do.诚(Cheng)
Build with Heart — sincerity builds trust, trust builds value.义(Yi)
Stay True — we hold to purpose, not just profit.信(Xin)
Lasting Name — we create work worthy of the Zensekai name, leaving cultural value beyond today.
Elvis began his journey not in boardrooms but in exhibition halls, growing from Malaysia’s largest home expos to building youth-driven cultural festivals. His entrepreneurial drive has always been guided by one principle: create real value for people and never stop at “good enough.”
The rise of Nijigen Expo became his awakening—that anime was more than entertainment, it was a cultural heartbeat shaping how new generations connect and express themselves.
Today, Elvis leads Zensekai with the conviction that retail, events, and IP collaborations can be more than commerce—they can be portals where passion, community, and culture meet. For him, Zensekai is not just a company, but a movement to build Southeast Asia’s most influential cultural economy platform.
Joshua’s story began as a designer who turned organizer, and eventually, entrepreneur. From his early days with limited resources, he built experience step by step—learning, failing, and growing into someone able to decode what resonates with new generations. His turning point was realizing that fans and communities were looking for more than events—they sought belonging, identity, and cultural spaces to grow with.
With Zensekai, Joshua now dedicates himself to creating that ecosystem: a place where IPs can thrive, businesses can sustain, and fans can live out their passions. He believes the next chapter of growth lies not in running bigger expos, but in shaping a cultural economy that unites creativity, community, and commerce across dimensions.
Elvis began his journey not in boardrooms but in exhibition halls, growing from Malaysia’s largest home expos to building youth-driven cultural festivals. His entrepreneurial drive has always been guided by one principle: create real value for people and never stop at “good enough.”
The rise of Nijigen Expo became his awakening—that anime was more than entertainment, it was a cultural heartbeat shaping how new generations connect and express themselves.
Today, Elvis leads Zensekai with the conviction that retail, events, and IP collaborations can be more than commerce—they can be portals where passion, community, and culture meet. For him, Zensekai is not just a company, but a movement to build Southeast Asia’s most influential cultural economy platform.
Joshua’s story began as a designer who turned organizer, and eventually, entrepreneur. From his early days with limited resources, he built experience step by step—learning, failing, and growing into someone able to decode what resonates with new generations. His turning point was realizing that fans and communities were looking for more than events—they sought belonging, identity, and cultural spaces to grow with.
With Zensekai, Joshua now dedicates himself to creating that ecosystem: a place where IPs can thrive, businesses can sustain, and fans can live out their passions. He believes the next chapter of growth lies not in running bigger expos, but in shaping a cultural economy that unites creativity, community, and commerce across dimensions.
Elvis began his journey not in boardrooms but in exhibition halls, growing from Malaysia’s largest home expos to building youth-driven cultural festivals. His entrepreneurial drive has always been guided by one principle: create real value for people and never stop at “good enough.”
The rise of Nijigen Expo became his awakening—that anime was more than entertainment, it was a cultural heartbeat shaping how new generations connect and express themselves.
Today, Elvis leads Zensekai with the conviction that retail, events, and IP collaborations can be more than commerce—they can be portals where passion, community, and culture meet. For him, Zensekai is not just a company, but a movement to build Southeast Asia’s most influential cultural economy platform.
Joshua’s story began as a designer who turned organizer, and eventually, entrepreneur. From his early days with limited resources, he built experience step by step—learning, failing, and growing into someone able to decode what resonates with new generations. His turning point was realizing that fans and communities were looking for more than events—they sought belonging, identity, and cultural spaces to grow with.
With Zensekai, Joshua now dedicates himself to creating that ecosystem: a place where IPs can thrive, businesses can sustain, and fans can live out their passions. He believes the next chapter of growth lies not in running bigger expos, but in shaping a cultural economy that unites creativity, community, and commerce across dimensions.
Two restless founders cut their teeth in exhibitions. The starting line:Modern Living Home Expo—learning “one step at a time,” from mistakes to mastery, leveling up teams and show quality.
2. Culture Pulse (2019) : Reading the Youth BeatBreakout street-culture programs (e.g., THE CULTURE 2019, fashion collabs, sports/urban comps) proved the team weren’t just organizers—they were cultural decoders of what young audiences love.
3. Building Range (2019–2021) : From Fairs to Festivals Portfolio ExpandsBundle Expo, Streetcon, Syiok Fest, WhassupDoc International Dance Camp, and more—bigger canvases, broader communities, and repeatable playbooks.
4. Anime Awakening (2022–2023) :
NIJIGEN Arrives
NIJIGEN EXPO lights up major venues (Sungei Wang, MVEC KL, Stadium Bukit Jalil), with doujin culture, creator panels (e.g., Nijisanji Vox Akuma), and seasonal roadshows—confirming anime as deep culture, generational resonance, and identity.
5. The Founder Shift :
ALL-IN Moment
Seeing NIJIGEN’s trajectory, the team decides to go all-in on anime culture (“兵分两路 / ALL IN”), accelerating the platform quickly from “an expo” to an ecosystem vision.
6. Philosophy Clarified (2019–2024) :
Dao · Yi · Cheng · Xin
Operating credo hardens: value for users first (利于客户), sincerity and long-termism over shortcuts; build a brand that “walks the right path,” not just chases trends.
• 22 May 2025: first founders’ coaching session
• 23 July 2025: Townhall 1.0 formalizes the shift, codifying Vision/Mission, TRUST/PACT culture, and the business model.
Zensekai is framed as a cross-dimensional ecosystem for anime lovers and dream chasers—connecting world-building IP with real-life experiences and commerce.
Planned pillars (2025–2027): Zensekai Mall, Zensekai Studio, Zensekai Nexus, Zensekai Ventures.
Retail sub-brands on the site (for About → “What We Build”): Doko-Koko Café and Doko-Koko Space to anchor fan entry points and B2B collaborations.
1. The First Footing:
Home Expo Era
Two restless founders cut their teeth in exhibitions. The starting line:Modern Living Home Expo—learning “one step at a time,” from mistakes to mastery, leveling up teams and show quality.
2. Culture Pulse (2019):
Reading the Youth Beat
Breakout street-culture programs (e.g., THE CULTURE 2019, fashion collabs, sports/urban comps) proved the team weren’t just organizers—they were cultural decoders of what young audiences love.
3. Building Range (2019–2021):
From Fairs to Festivals Portfolio Expands
Bundle Expo, Streetcon, Syiok Fest, WhassupDoc International Dance Camp, and more—bigger canvases, broader communities, and repeatable playbooks.
NIJIGEN EXPO lights up major venues (Sungei Wang, MVEC KL, Stadium Bukit Jalil), with doujin culture, creator panels (e.g., Nijisanji Vox Akuma), and seasonal roadshows—confirming anime as deep culture, generational resonance, and identity.
Seeing NIJIGEN’s trajectory, the team decides to go all-in on anime culture (“兵分两路 / ALL IN”), accelerating the platform quickly from “an expo” to an ecosystem vision.
Operating credo hardens: value for users first (利于客户), sincerity and long-termism over shortcuts; build a brand that “walks the right path,” not just chases trends.
• 22 May 2025: first founders’ coaching session
• 23 July 2025: Townhall 1.0 formalizes the shift, codifying Vision/Mission, TRUST/PACT culture, and the business model.
Zensekai is framed as a cross-dimensional ecosystem for anime lovers and dream chasers—connecting world-building IP with real-life experiences and commerce.
Planned pillars (2025–2027): Zensekai Mall, Zensekai Studio, Zensekai Nexus, Zensekai Ventures.
Retail sub-brands on the site (for About → “What We Build”): Doko-Koko Café and Doko-Koko Space to anchor fan entry points and B2B collaborations.
Have an idea, IP, or brand to share with the world? Let’s create cultural and commercial value — together.
Have an idea, IP, or brand to share with the world? Let’s create cultural and commercial value — together.
ADDRESS
12-02, 12,03, 12-3A & 12-05 Menara EcoWorld, Bukit Bintang City Centre, No. 2, Jalan Hang Tuah 55100 Kuala Lumpur
ADDRESS
12-02, 12,03, 12-3A & 12-05 Menara EcoWorld, Bukit Bintang City Centre, No. 2, Jalan Hang Tuah 55100 Kuala Lumpur
EMAIL CHANNELS
Partnership & Business Opportunities
bizdev@zensekai.asia
Event & Sales
sales@zensekai.asia
Career Opportunities
hr@zensekai.asia
Retail-Related Collaboration
retail@zensekai.asia
Other General Inquiries
general@zensekai.asia
EMAIL CHANNELS
Partnership & Business Opportunities
bizdev@zensekai.asia
Event & Sales
sales@zensekai.asia
Career Opportunities
hr@zensekai.asia
Retail-Related Collaboration
retail@zensekai.asia
Other General Inquiries
general@zensekai.asia
© Copyright 2025 by ZENSEKAI. All Rights Reserved.
The café was decorated with U.A. High School motifs, character artwall, and themed plating. The menu featured “One For All Pasta,” “Explosion Cheese Ball,” “Half-Cold Half-Hot Udon,” plus themed desserts and drinks. Every drink came with a character coaster. A merch shop was adjacent.
Dates: 10 May to 6 July 2025
Location: Doko-Koko Café, LaLaport BBCC, KL
Operations: themed décor install, menu design, licensing coordination, merch logistics, staff training.
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The event is built around the concept of “nijigen” (2D / anime world as reality), offering an all-in-one ACG experience: cosplay, game booths, exhibits, meet & greets, merchandise, performances, and interactive fan zones.
Programming included international cosplayers, anisong concerts, artist alley, booth exhibitions, gaming competitions, and fan engagement zones.
Venue & dates: Held over 2 days (12–13 July 2025) at MVEC, KL.
Exhibitors & scale: Multiple booths, ACG vendors, international and local participants.
Operations: logistics, crowd management, programming schedule, backstage support, merchandise zones.
