Zensekai Holding Sdn Bhd is a comprehensive pop-culture and fandom economy industry group headquartered in Kuala Lumpur, Malaysia. We are dedicated to building a complete ecosystem covering retail, themed events, exhibitions, IP solution, IP and brand incubation, entertainment experiences, F&B concepts, and content development—creating a sustainable, scalable, and commercially viable ACG industry platform for the Southeast Asian market.
To build Southeast Asia’s first, largest, and most influential multi-dimensional cultural and commercial ecosystem – the No.1 cultural economy platform connecting IPs, businesses, fans, and users.
To engage anime fans with a seasonal experience by transforming Doko-Koko Café into a My Hero Academia–themed café with exclusive menu and merch, thereby increasing footfall, brand visibility, and merchandise sales.
CONCEPT & PROGRAMMING
The café was decorated with U.A. High School motifs, character artwall, and themed plating. The menu featured “One For All Pasta,” “Explosion Cheese Ball,” “Half-Cold Half-Hot Udon,” plus themed desserts and drinks. Every drink came with a character coaster. A merch shop was adjacent.
Nijigen Expo was conceived as a large-scale anime, comic, and games (ACG) festival in Malaysia, intended to unify fandom culture, provide a stage for local & international artists, and strengthen Zensekai’s brand footprint in Southeast Asia. The goal included high attendance, strong exhibitor participation, and significant media & social reach.
CONCEPT & PROGRAMMING
The event is built around the concept of “nijigen” (2D / anime world as reality), offering an all-in-one ACG experience: cosplay, game booths, exhibits, meet & greets, merchandise, performances, and interactive fan zones.
Programming included international cosplayers, anisong concerts, artist alley, booth exhibitions, gaming competitions, and fan engagement zones.
EXECUTION
Venue & dates: Held over 2 days (12–13 July 2025) at MVEC, KL.
Exhibitors & scale: Multiple booths, ACG vendors, international and local participants.
Larger-scale event, retail, and competitive venues.
Book / Enquire
Positions Zensekai as not just a café group, but a multi-format ecosystem.
ZENSEKAI BRANDS
(OWN & OPERATED)
06
Bad Egg, KoBo7, MoXingDian
Creative lifestyle and art-driven concepts.
Learn More
Extend Zensekai beyond F&B into design, art, and cultural goods.
ZENSEKAI BRANDS
(OWN & OPERATED)
04
Doko-Koko Space
Multi-function event venue for signings, exhibitions, launches.
50–120 pax, AV support, flexible layouts.
Book the Space
A cultural stage for both fan gatherings and brand activations.
ZENSEKAI BRANDS
(OWN & OPERATED)
03
Doko-Koko Pickup
Quick-service stand for anime-inspired drinks & grab-and-go collabs.
Grab & Go
Expands reach of the Doko-Koko brand to everyday touchpoints.
ZENSEKAI BRANDS
(OWN & OPERATED)
02
Doko-Koko Goods
Official anime merchandise & collaborative goods store.
Shop Goods
A curated retail experience where fans can take culture home.
PARTNERED BRANDSP
(Co-Created)
02
Xu Mi Goods
Emotional merch & plushes; collaborative IP extension.
Explore Xu Mi
PARTNERED BRANDSP
(Co-Created)
04
Dimension Pop Town
A themed dining concept that blends anime storytelling with lifestyle retail.
Explore Pop Town
Pushes the “experience economy” forward.
ZENSEKAI BRANDS
(OWN & OPERATED)
05
Mori Mory Café
“Emotional desserts” — sweets as cultural storytelling.
Discover Mori Mory
A testbed for Zensekai’s FMCG vision.
ZENSEKAI BRANDS
(OWN & OPERATED)
01
Doko-Koko
Café
Malaysia’s largest anime café — immersive décor, themed menus, seasonal IP collaborations.
Visit the Café
A hub for fans to gather, dine, and celebrate fandom.
RETAIL
SUB
BRANDS
02
Doko-Koko Space
Multi-Purpose Event Hall
A flexible rental venue for popup events, brand launches, doujin gatherings, mini-exhibitions, and cosplay contests. Styled in ACG fashion and ideal for B2B collaborations.
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ZENSEKAI BRANDS
(OWN & OPERATED)
01
Doko-Koko Café
Malaysia’s largest anime café — immersive décor, themed menus, seasonal IP collaborations.
Visit the Café
A hub for fans to gather, dine, and celebrate fandom.